The television industry is undergoing significant changes requiring creativity, adaptability, and flexibility. Traditional cable, satellite television, and broadcast platforms have been disrupted by over-the-top (OTT) media services and Video-on-Demand (VOD).
As a result, traditional television operators seek new ways to pique consumers’ attention and stay competitive. Android TV is a refreshing proposition in this environment since it offers a superior, future-proof entertainment experience. According to eMarketer, a record, 6.6 million US homes will terminate their pay-TV membership in 2020, representing a 7.5 percent reduction.
What is Android TV?
Android TV includes IP Linear, Restart, IPVOD, Network DVR (nDVR), and Catch-Up, among other IPTV features.
In terms of functionality, it incorporates the Android UI, which has been carefully tuned for TV. Users may use their TV screens to access Google’s Play Store and control apps and games. They can, for example, use a Bluetooth-connected joystick to play games or cast their favorite YouTube channels.
It combines Google Assistant voice control to send voice commands, such as asking for specific movies or controlling volume with “louder/softer” commands.
The nDVR feature allows users to record content in the cloud, giving them the freedom to watch it whenever they choose.
BYOD (Bring your device) allows subscribers to buy their set-top box (non-managed STB). It also enables users to access equipment on many displays (MSO’s App, MSO’s website, tablets). This eliminates the need for customers to return gadgets and provides them with the freedom to choose their equipment.
The native Chromecast technology simplifies video casting by eliminating the requirement for users to connect their TVs to other devices.
What’s Driving Android TV Adoption?
The following are some advantages of using Android TV:
- Add additional features to their lease devices, such as app stores and access to over-the-top (OTT) Internet content.
- Simplify the modeling of products and services.
- Reduce time-to-market and deployment complexity by eliminating complex integrations.
- Save money by developing a complex service without significant initial expenditure.
- Ensure platform security: efficiently protect content and revenue.
- Reduce device rotation and OS diversity.
- Be able to manage a variety of digital television services
- User experience streamlining vs. differentiation.
- Reduce the cord cut.
- Reduce Churn by expanding included services.
How Does Symphonica Support Android TV?
Symphonica’s footprint and strategy of expanding services to its installed base through a centralized platform provide the flexibility required to achieve its goals. Go digital, drive convergence, and provide the best customer experience aligned with all CSPs’ footprints and strategies. It enables Android TV to function and lays the groundwork for regional operations.
The deployment can be done with multi-tenant support and a shared network to simplify integrations, consolidate operations, and reuse business workflows across countries.
Cloud deployment allows CSPs to focus on their business without worrying about making excessive infrastructure investments. The CPS knows that the infrastructure will automatically scale based on its usage.
Because of Symphonica’s flexibility, deployed use cases replicate in each operation. This minimizes installation times and ensures excellent quality. It also guarantees the capacity to respond to changes from other suppliers.
Symphonica from Intraway is a comprehensive suite of service activation products that assist service providers in quickly launching new services or deploying new network technologies. Quicklaunch solutions by Symphonica contain pre-configured activation procedures and network connectors based on industry best practices.
Symphonica was created per the TM Forum’s guidelines. It comprises several modules or “services” that connect via public APIs or events based on TM Forum Open APIs. Its architecture is cloud-ready, which means it can be used in public clouds like AWS and on-premise installations.
Existing customers, as well as new customers or prospects, can benefit from Symphonica. From their respective perspectives, both can benefit from Symphonica.
The television industry is undergoing a significant conceptual shift that necessitates innovation. To compete with VOD (Video-on-Demand) offerings, operators are looking for innovative ways to pique subscribers’ attention.
Symphonica, our no-code provisioning platform, can assist CSPs on their path. It delivers a standards-based, layered architecture aligned with TM Forum Open APIs and entities for quick integration with current systems.